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fishricky 07/08创意散记
工作的时间越久,对自己能力的认识也越为深刻,"学无止境"有时候真是需要亲身体会才能理解个中奥义。
美术力为项目的视觉表现提供强有力的保障，但项目真正的灵魂应是idea。
这一年，越来越多将精力集中于创意与创新能力的提升，每每事与愿违之时，总在挣扎，希望在creative和art之间找到更为完美的平衡点。
总之，永远不能停下学习的脚步。
更多的Creative collction请访问[url]http://www.fishricky.com/[/url]
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[b]汽车类/Automotive & Vehicle
主要客户:Chevrolet.[/b]
[b]雪佛兰Captiva专题网站[/b]
URL:[url]http://captiva.chevrolet.com.cn[/url]
作为雪佛兰首款直接进口中国的SUV，Captiva倡导都市精英阶层突破自我的生活方式，于枯燥烦复的都市生活中体验运动乐趣，这也是此专题网站的创意出发点，将"都市中的Captiva"作为主视觉，由访问者触发"全新都市生活体验"，一前一后的对比，鲜明传达出Captiva产品本身的内在突破精神。
提案layout
[img]http://www.fishricky.com/works/design/2008/captiva0.jpg[/img]
[img]http://www.fishricky.com/works/design/2008/captiva1.jpg[/img]
[img]http://www.fishricky.com/works/design/2008/captiva2.jpg[/img]
Final layout
[img]http://www.fishricky.com/works/design/2008/captiva3.jpg[/img]
[img]http://www.fishricky.com/works/design/2008/captiva4.jpg[/img]
[img]http://www.fishricky.com/works/design/2008/captiva5.jpg[/img]
[img]http://www.fishricky.com/works/design/2008/captiva6.jpg[/img]
[img]http://www.fishricky.com/works/design/2008/captiva7.jpg[/img]
[img]http://www.fishricky.com/works/design/2008/captiva8.jpg[/img]
[img]http://www.fishricky.com/works/design/2008/captiva9.jpg[/img]
[b]雪佛兰Captiva "科帕奇自由之路"专题网站[/b]
URL:[url]http://captiva.chevrolet.com.cn/freedom/[/url]
著名的“史迪威公路”是在中国人心目中具有崇高地位的一条生命线，是中美联合抗击法西斯的见证，当年有多少美国生产的汽车在这条公路上为中国人民的解放事业奔驰，“史迪威标识的绝不仅是一条公路，更是一条生命线。既然是生命之路，注定要用血肉之躯铺垫”这句话在二战时期的中国被广为传诵。雪佛兰Captiva车型发起重走史迪威公路的Campaign,发掘历史,意为将品牌形象扩展到全新领域。
[img]http://www.fishricky.com/works/design/2008/captivafree1.jpg[/img]
[img]http://www.fishricky.com/works/design/2008/captivafree2.jpg[/img]
[img]http://www.fishricky.com/works/design/2008/captivafree3.jpg[/img]
[img]http://www.fishricky.com/works/design/2008/captivafree4.jpg[/img]
[b]雪佛兰2008业余网球大赛专题网站[/b]
提案layout
[img]http://www.fishricky.com/works/design/2008/tennis1.jpg[/img]
Final layout
[img]http://www.fishricky.com/works/design/2008/tennis2.jpg[/img]
[img]http://www.fishricky.com/works/design/2008/tennis3.jpg[/img]
[b]雪佛兰与Linkin' Park全球巡回演唱会专题网站[/b]
[img]http://www.fishricky.com/works/design/2008/lp1.jpg[/img]
[img]http://www.fishricky.com/works/design/2008/lp2.jpg[/img]
[img]http://www.fishricky.com/works/design/2008/lp3.jpg[/img]
[img]http://www.fishricky.com/works/design/2008/lp4.jpg[/img]
[b]雪佛兰与蜘蛛侠III专题网站[/b]
URL:[url]http://aveo.chevrolet.com.cn/spiderman3/[/url]
[img]http://www.fishricky.com/works/design/2008/spideman1.jpg[/img]
[img]http://www.fishricky.com/works/design/2008/spideman2.jpg[/img]
[img]http://www.fishricky.com/works/design/2008/spideman3.jpg[/img]
[img]http://www.fishricky.com/works/design/2008/spideman4.jpg[/img]
[b]雪佛兰Spark专题网站(Pitch)[/b]
[img]http://www.fishricky.com/works/design/2008/Spark1.jpg[/img]
[img]http://www.fishricky.com/works/design/2008/Spark2.jpg[/img]
[img]http://www.fishricky.com/works/design/2008/Spark3.jpg[/img]
Banner Campaign
[img]http://www.fishricky.com/works/design/2008/Sparkbanner.jpg[/img]
[b]雪佛兰与变形金刚专题网站[/b]
URL:[url]http://transformers.chevrolet.com.cn/[/url]
[img]http://www.fishricky.com/works/design/2008/transformers.jpg[/img]
[b]雪佛兰Lova"乐风大练冰"专题网站[/b]
URL:[url]http://www.chevrolet.com.cn/campaign/lova_skating/[/url]
[img]http://www.fishricky.com/works/design/2008/lovaice1.jpg[/img]
[img]http://www.fishricky.com/works/design/2008/lovaice2.jpg[/img]
[b]雪佛兰Lova与"MammaMia"专题网站[/b]
URL:[url]http://www.chevrolet.com.cn/campaign/mamma-mia/[/url]
[img]http://www.fishricky.com/works/design/2008/MammaMiya1.jpg[/img]
[img]http://www.fishricky.com/works/design/2008/MammaMiya2.jpg[/img]
[b]雪佛兰Lova SS专题网站[/b]
URL:[url]http://www.lova.com.cn/lovass/[/url]
雪佛兰Lova SS专门针对都市年轻人群对改装车的热爱，扩展了Lova车型的运动特性，我们将鱼的灵动特质带入了创意。
[img]http://www.fishricky.com/works/design/2008/lovass00.jpg[/img]
[img]http://www.fishricky.com/works/design/2008/lovass0.jpg[/img]
[img]http://www.fishricky.com/works/design/2008/lovass1.jpg[/img]
[img]http://www.fishricky.com/works/design/2008/lovass2.jpg[/img]
[img]http://www.fishricky.com/works/design/2008/lovass3.jpg[/img]
[img]http://www.fishricky.com/works/design/2008/lovass4.jpg[/img]
[img]http://www.fishricky.com/works/design/2008/lovass5.jpg[/img]
[img]http://www.fishricky.com/works/design/2008/lovass6.jpg[/img]
[b]Aveo与QQ节油大赛[/b]
[img]http://www.fishricky.com/works/design/2008/aveoqq1.jpg[/img]
[img]http://www.fishricky.com/works/design/2008/aveoqq2.jpg[/img]
[b]雪佛兰Aveo新车上市Banner Campaign[/b]
[img]http://www.fishricky.com/works/design/2008/aveobanner.jpg[/img]
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[b]化妆品&服装类/Cosmetic & Costume
主要客户:Givenchy,MetersBonwe.[/b]
[b]Givenchy Doctor White专题网站[/b]
URL:[url]http://www.givenchydoctorwhite.com[/url]
[img]http://www.fishricky.com/works/design/2008/givenchy1.jpg[/img]
[img]http://www.fishricky.com/works/design/2008/givenchy2.jpg[/img]
[img]http://www.fishricky.com/works/design/2008/givenchy3.jpg[/img]
[img]http://www.fishricky.com/works/design/2008/givenchy4.jpg[/img]
[img]http://www.fishricky.com/works/design/2008/givenchy5.jpg[/img]
[img]http://www.fishricky.com/works/design/2008/givenchy6.jpg[/img]
[img]http://www.fishricky.com/works/design/2008/givenchy7.jpg[/img]
[b]MetersBonwe博物馆专题网站[/b]
一个无语的项目
提案layout
[img]http://www.fishricky.com/works/design/2008/mb1.jpg[/img]
[img]http://www.fishricky.com/works/design/2008/mb2.jpg[/img]
[img]http://www.fishricky.com/works/design/2008/mb3.jpg[/img]
[img]http://www.fishricky.com/works/design/2008/mb4.jpg[/img]
[img]http://www.fishricky.com/works/design/2008/mb5.jpg[/img]
Final layout
[img]http://www.fishricky.com/works/design/2008/mb6.jpg[/img]
[img]http://www.fishricky.com/works/design/2008/mb7.jpg[/img]
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[b]消费电子类/Electronics
主要客户:Sony[/b]
[b]Sony B2B电子商务网站[/b]
Sony在08年度推出全新版本的B2B网站，在设计上采用更为沉稳的暗色系，信息的传达更为清晰，版块划分更为模块化。
[img]http://www.fishricky.com/works/design/2008/sonyb2b1.jpg[/img]
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[b]政府类/Goverment
主要客户:张江区人民政府,松江区人民政府。[/b]
[b]iZhangJiang多媒体互动演示[/b]
[img]http://www.fishricky.com/works/design/2008/izhangjiang1.jpg[/img]
[img]http://www.fishricky.com/works/design/2008/izhangjiang2.jpg[/img]
[img]http://www.fishricky.com/works/design/2008/izhangjiang3.jpg[/img]
[img]http://www.fishricky.com/works/design/2008/izhangjiang4.jpg[/img]
[b]松江区人民政府行政服务中心多媒体互动演示[/b]
[img]http://www.fishricky.com/works/design/2008/songjiang1.jpg[/img]
[img]http://www.fishricky.com/works/design/2008/songjiang2.jpg[/img]
[img]http://www.fishricky.com/works/design/2008/songjiang3.jpg[/img]
[img]http://www.fishricky.com/works/design/2008/songjiang4.jpg[/img]
[[i] 本帖最后由 fishricky 于 2008-7-2 22:29 编辑 [/i]] |
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好灵啊，最喜欢网球那个，颜色好舒服啊～～～～～向楼主学习！！！
[[i] 本帖最后由 pigmandy 于 2008-6-17 22:14 编辑 [/i]] |
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学长的设计 一向很稳定 细节扎实，。设计界的型男 不容易饿
雪副兰有雪副兰的味道 娇兰也非常女性化到位
有才。
能和你一个学校粗来的 我三生有幸。否则还不知道怎么卡油。。 |
| hellozhenzi | 2008-6-21 01:13 |
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| 很帅很帅！！ 致敬！ 学习！ |
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雪佛兰真是做得激情澎湃呀！
冰火交融的激情！
其它的明显没花多少精力
比如美特斯那个 没有它本身的风格了
当然这也是它自身的原因 这个品牌堕落很多年了 |
| ayiii791102 | 2008-7-3 18:29 |
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一如既往的网帆力量，关注中……
现在的汽车行业竞争很激烈，同质类产品也越来越多，能做到出类而拔萃，的确不是一件容易的事。 好的创意需要好的执行，现在中国设计需要提高的就是在执行能力和细节上，一起努力，继续学习！
PS: captiva.chevrolet.com.cn 开启等待时间的确很长……
[[i] 本帖最后由 ayiii791102 于 2008-7-4 02:37 编辑 [/i]] |
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